In May, the National Hospice and Palliative Care Organization (NHPCO) launched a new national campaign, “Moments of Life: Made Possible by Hospice,” aimed at educating those who are unfamiliar with the benefits of hospice care. The campaign focuses on sharing patient and family life moments made possible by hospices throughout the country.
Hospice of Red River Valley is thrilled this new campaign garners national attention and shares the news that hospice care provides opportunities to live a fuller and richer life to the end. With the assistance of our professional staff and dedicated volunteers, those under our care can focus on experiencing life’s moments, such as spending precious time with their families and fulfilling life-long dreams.
Learn more about the Moments of Life: Made Possible by Hospice campaign below in a public service announcement (PSA) and press release issued by the NHPCO.
NHPCO Launches New Moments of Life Campaign
Patients’ and families’ stories show hospice is about more than death – it’s about life
Alexandria, Va.—May 16, 2014—In celebrating the 40th anniversary of hospice care in the United States, the National Hospice and Palliative Care Organization is excited to introduce a new national campaign, “Moments of Life: Made Possible by Hospice,” that will show all Americans that hospice focuses on living and enables special moments and memories at the end of a life for patients and loved ones.
A father’s final wedding dance with his daughter; an afternoon concert with family and friends; the opportunity to bring an infant daughter home; an afternoon tea party with grandchildren… these are only some of the moments made possible by hospice.
The Moments of Life awareness campaign will feature stories gathered by hospices across the country of patients and families experiencing hospice care first hand. The stories will take the form of videos, photos, audio recordings and text and will offer a vibrant cross-section of different perspectives of hospice.
“In this campaign, we are looking for real stories that show patients’ abilities to ‘do more’ as a result of their experience on hospice,” said Anita Brikman, senior vice president of communications for NHPCO. “No matter what format is used, these stories should show America that even when you’re dying, there is still a lot of living to do.”
For many who have not seen hospice in action, it has become a common misconception that hospice patients are merely lying in bed, waiting for their end to come. For families who have experienced hospice, they see the focus is not on dying—it is about living as fully as possible. Hospice not only provides the highest quality care, it affords more moments, memories and opportunities.
“With the Moments of Life campaign, NHPCO is working with the entire hospice community to show that hospice helps patients obtain the end-of-life care they prefer at home, free of pain, surrounded by loved ones,” said J. Donald Schumacher, NHPCO president and CEO.
For more information, visit the new Moments of Life microsite at MomentsOfLife.org.
NHPCO Senior Vice President, Strategic Communications
About Hospice of the Red River Valley
Hospice of the Red River Valley is an independent, not-for-profit hospice serving all, or portions of, 29 counties in North Dakota and Minnesota. Hospice care is intensive comfort care that alleviates pain and suffering, enhancing the quality of life for patients with life-limiting illnesses and their loved ones by addressing their medical, emotional, spiritual and grief needs. For more information, call toll free 800-237-4629, email firstname.lastname@example.org or visit www.hrrv.org.